The UK's cult skincare brand The Ordinary launches in Boots - plus five of the best products to buy

The Ordinary has today launched in eight Boots stores across the UK [Photo: Yahoo Style UK/Unsplash]

If you are a skincare junkie, you will have no doubt heard of The Ordinary. It’s the skincare brand that has taken beauty world by storm thanks to its simplicity and affordable prices.

And today the bestselling brand has just launched in eight Boots stores across the UK, including those in Derby, Milton Keynes, Plymouth, Bromley, Chelmsford, Dudley and Glasgow.

Known for its super potent, yet simple single ingredient skincare, The Ordinary continues to dominate the skincare market offering cult-favourite products for as low as £4.20.

Originally the brainchild of the late Brandon Truaxe, the founder of The Ordinary’s parent company, Deciem, its simple concept completely shook up the beauty industry. The company created hard working skincare that was sold at the cheapest possible price and made it available to the masses. The packaging, as well as the brand’s marketing, is kept to a minimum.

It has now become one of the most sought-after skincare brands in the world, with shoppers, beauty editors and experts, all lining up to buy the products. Shoppers on Amazon have even hailed the brand’s £8 Hyaluronic Acid serum as “magic in a bottle” while the product itself has received hundreds of five-star reviews.

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While it hasn’t been announced whether the brand will expand to all Boots stores in the future, you can still get your hands on the products online on Boots.com and Deciem, or selected online retailers such as Beauty Bay and Amazon.

For those unacquainted with The Ordinary, we’ve listed the top bestsellers and top reviewed products to get you started.

Hyaluronic Acid + B5

Best for: hydrated, healthier looking skin


Hyaluronic Acid + B5 | £5.20 | Shop it now

Squalane Cleanser

Best for: removing makeup and impurities

Squalane Cleanser | £5.50 | Shop it now

Buffet

Best for: anti-ageing

Buffet | £12.49 | Shop it now

Caffeine Solution 5% + EGCG

Best for: reducing pigmentation and puffiness

Caffeine Solution 5% + EGCG | £8.99 | Shop it now

Niacinamide 10% + Zinc 1%

Best for: blemish-prone skin

Niacinamide 10% + Zinc 1% | £5 | Shop it now

The editors at Yahoo UK are committed to finding you the best products at the best prices. At times, Yahoo UK may receive a share from purchases made via links on this page.