Fox News personality Tomi Lahren debuted a star-spangled athleisure line for exercise — and self-defense.
Lahren, who hosts Fox Nation's First Thoughts and Final Thoughts, shared Instagram photos of her “Freedom” line with Alexo Athletica. “Some have told me I’m too ‘controversial’ to have an athleisure line, that conservatives should just stick to...Trump cheerleading,” Lahren wrote on Friday. “My response? Watch me.”
In a YouTube clip for the clothing, Lahren appears frolicking around on an overcast beach in the gear. “I think there are a lot of young girls out there that don’t really feel they have a brand that represents their freedom...their rights,” she says. “It’s kind of been taken away by a certain group of people...” The 27-year-old adds that she wants fans to have a brand that makes them feel “proud to be an American.”
Her athleisure line — which aims to do just that — consists of $89 leggings, $52 bra tops, $37 tank tops and a $99 bomber jacket, all in red-white-and-blue, star-and-camouflage prints. Elsewhere on its site, Alexo sells a pair of $72 “Carry Runners” with “7 pockets built into the waistband to carry all of your essentials” (including “personal defense tools”) and $94 “Stealth” leggings to store a “firearm (23 oz loaded or less).”
The company insists this is part of its mission.
“Alexo will never back down from supporting a woman’s right to choose how she defends herself while striving to bring the best in fashionable, functional active carry-wear to the market,” the site reads. Lahren, in the video, agrees. “It’s about freedom, it’s about the bill of rights, it’s about constitutional freedoms...”
“Empowerment to me, quite frankly, is being able to do whatever the hell you want and not apologizing for it,” says Lahren in the promo. “So whether that’s being fiercely patriotic...to support the second amendment, the first amendment, whether that’s being able to support your president...”
In a second Instagram photo, Lahren poses with a handgun tucked into the waistband of her leggings. “Live. Speak. Stand. Run. Carry with Confidence. Ladies, chances are your assailant is gonna be bigger, stronger and faster and that’s why you have @alexoathleticafor your gun, your mace, or even your phone. Yeah, you’ve got it covered,” she wrote, hashtagging it #NotYourAverageGunGirl.
Some followers fawned over the line. “These are very pretty! But I wish you’d make them with the holster options as well,” wrote someone. Others didn’t. When Lahren tweeted “#StayTriggered,” someone responded, “I don’t think anyone would be *triggered* by this absolute joke of an Alexo Athletica line. Thanks for the laugh!”
This is one activewear line I won’t be trying. https://t.co/eNjW9YMx3i— Banafshe Sharifian (@shaysharifian) August 23, 2019
Tomi Lahren made an athleisure line that has pockets for guns lmfao why— ME (@michimazing) August 23, 2019
Time to come clean: It was me. I was the one person who said Tomi Lahren was too controversial to have an athleisure line.— Samer (@Samer) August 23, 2019
I can believe this isn’t the onion— dbeaufriday (@Dontkingnyc) August 23, 2019
Having a hard time finding where these clothes are made. Looking on the website and can't find "made in USA" anywhere. 🤔— MurDogg (@loudoggrn71) August 23, 2019
Are these products made in China by chance? 😂😂😂🤣🤣🤣🤣— TinaOW75 (@Ow75Tina) August 23, 2019
People on Instagram remarked, “White Nationalist Barbie” and
”It’s almost like telling an athlete he should stick to sports. HMMMMMMMM. @youarearacist.” The last comment may have touched on Lahren’s public feuds with U.S. soccer star Megan Rapinoe, who has opposed the Trump administration.
In July, Lahren tweeted to Rapinoe, “You don’t have to like [Donald Trump] but when you have a giant ‘USA’ on your back, you represent this country and ALL Americans...you’re not a hero, you’re a virtue-signaling soccer player with a chip on her shoulder and an attitude problem. Get over yourself.”
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