Sanjiv Gajiwala, White Claw's senior vice president of marketing, confirmed to CNN that there is a nationwide shortage of the hard seltzer industry leader, which has become so popular that their sales spiked nearly 300 percent over the summer compared to their sales last year. In July alone, White Claws brought in $327.7 million dollars.
Gajiwala, in part, blamed the drink's own popularity for the shortage.
"White Claw has accelerated faster than anyone could have predicted," he said.
Naturally, fans of the beverage, who have proclaimed all summer long that there "ain't no laws when you're drinking Claws," are distraught.
🚨🚨🚨🚨— WalterSmith-Randolph (@WalterReports) September 6, 2019
There's a White Claw shortage. I'm pretty sure this is a national emergency! https://t.co/pMMn3jJAaJ
theres a white claw shortage. its time to wake up, america. we can all do our part. dont leave it running while you brush your teeth and make sure to take shorter showers.— Jules Ray (@JulesTheOnly) September 6, 2019
I mean, you can only yell "No laws when you're drinking Claws" so many times before it becomes full-on Thunderdome— Rebecca Frank (@frankrebecca) September 6, 2019
Where were you during the Great White Claw shortage of 2019?— Greg (@RealistSpeaking) September 6, 2019
White Claw Summer 2019 done put the whole country on shortage for the rest of the year. Fables for eons will be told of the great claw shortage of Winter 2019.— Chris Brinton (@cjbrinton) September 6, 2019
Me after hearing the news that there is a White Claw shortage nationwide pic.twitter.com/LcOYddBDUi— Yo Adrianne (@xYOADRIANNEx) September 6, 2019
But all hope is not lost. The company is "allocating product to our distributor partners to keep all markets in stock the best we can and will continue to do so until we get back to our normal safety stock position."
Gajiwala added: "We are working around the clock to increase supply given the rapid growth in consumer demand.”
Until then, people hoping to get tipsy on a drink that has fewer calories and less sugar than other traditional go-to alcoholic beverages can turn to one of White Claws' many competitors, such as Truly or Natural Light's hard seltzer. For drinkers who want more punch to their hard seltzer, however, they'll have to wait until 2020 to purchase Four Loko's version of the beverage, which has an unprecedented 14 percent ABV (alcohol by volume).
White Claw did not immediately respond to Yahoo Lifestyle’s requests for comment.
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