Hipsters sparkle with holiday cheer in "ugly" Christmas knits

AFPMaktoob13 December 2012


Winter is around the corner -- and this couple is hunting for the perfect sweater. Perfectly ugly, that is.

VOX POPS (man, woman, English, 4 sec):

"-As tacky as possible."

"-Yeah, 3D, maybe."

So-called "ugly Christmas sweaters" -- part of a decades-old tradition of hand-knit holiday gifts -- are getting a second life as a fashion trend. Young party-goers are hitting vintage shops like this one, which features displays dedicated to them.

SOUNDBITE 1 Glynn Pogue (woman) Sales associate, Meeps Vintage, Adams Morgan (English, 10 sec):

"Over the past month, I'd say, like, right after Thanksgiving, there's just like an ultimate wave of people coming in looking for Christmas sweaters. It's really popular."

Second-hand stores are a treasure trove of sweaters of Christmases past -- but today's creations take tackiness to the extreme.

SOUNDBITE 2 Brian Clark Howard (man) Co-author "Rock Your Ugly Christmas Sweater" (English, 11 sec):

Brian Howard is an ugly sweater enthusiast. He co-wrote a book on the phenomenon with Anne Marie Blackman, who makes the sweaters and sells them on her website -- recycled garments tricked out to sparkle, blink and even sing:

UPSOUND: "Jingle bells..."

Howard says the internet helped kick off the trend after pictures of one epic party in Canada went viral in 2001.

SOUNDBITE 3 Brian Clark Howard (man) Co-author "Rock Your Ugly Christmas Sweater" (English, 13 sec):

"After that party people really realized how much fun you could have by just taking it to the next level -- just celebrating how ridiculous they can be, and just getting that much ugly in a room together... there's something kind of magical about that."

Party-goers agree -- the uglier the sweater, the more fun you have.

VOX POP (man, English, 5 sec): "Every time I wear it, I get laid. Not true at all! Hahaha!"

As enthusiasm for the trend grows, more and more hipsters are likely to be seen wearing their holiday spirit on their sleeves.




- WS couple digs through rack of ugly sweaters

- MS ugly sweaters on rack

- VOX POPS (man, woman, English, 4, sec)

- WS Glynn Pogue hangs up sweaters in dressing room

- MS woman trying on an ugly sweater

- WS woman speaking with her companion

- WS sweaters in shop window

- CU tilt over details on sweater LONGER FOR COVER OF SOUNDBITE 1

- SOUNDBITE 1 Glynn Pogue (woman)

- WS couple checks out and leaves

- CU tilt from lit-up ugly sweater to man's face

- SOUNDBITE 2 Brian Clark Howard (man)

- CU Howard demonstrates the battery pack COVER SHOT

- MS Howard sits at a table at his staff craft fair

- CU book "Rock Your Ugly Christmas Sweater"

- MS ugly sweaters for sale on table

- MS sped-up shot of Howard changing into singing sweater

- CU singing, dancing sweater

- WS Howard wearing singing, dancing sweater

- CU singing sweater

- SOUNDBITE 3 Brian Clark Howard (man)



- MS band playing in a bar

- MS people dancing in ugly sweaters

- tilt up on girls wearing ugly sweaters

- VOX POP (man, English, 5 sec)

- WS man from VOX pop dancing in ugly sweater

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