The “viral” culture forms an integral part of social media. While we often encounter these viral videos, memes and even trends, social media does not guarantee which video will be consumed in gargantuan proportions. That’s the beauty and the curse of social media. While it is relatively easy being famous as a meme-maker, video-maker, or an influencer, the fact that there’s no predestined pattern of consumption makes it all the more challenging. While this looks demoralising, the influence of social media videos cannot be articulated. It has tugged every string of the society- be it socio-economic, political, legal, moral or environmental. Today, an average teen engages in active political discussions and meme sharing.
Denis and his page Faktglaublich are perfect examples of keeping abreast with the viral trends in a market where doing the right thing at the right time proves to be most essential to the growth of a creator and making the best out of a growing market.
Experimenting regularly led to the development of the empire Denis boasts of today. Since 2010, he started experimenting with short video clips. It took him a long time to get the niche he wanted to.
While there are so many pages going viral, monetization doesn’t come in easy. Starting with the sale of a book with is bought over 2000 times online and in workshops, Denis embarked on a journey to turn the viral into a business. On Instagram, Denis has reached a humongous 4.5 million followers with a monthly reach of 60 million. The combination of sold postings of brands (the pages are also being marketed by Denis), sponsored posts of smaller page owners and the monetization of videos by mid-roll ads ensures that Denis earns his living.
Denis continues to provide a platform to the aspiring talents who want to make it big. He is the modern bridge of the consumers and the artists. As his empire continues to grow, he is an example of how hard work and consistency with a knack of experimenting can provide you with amazing success.
“The modern era thrives on good content and creators like Denis, through years of research and understanding their audience, have perfected their skills at creating viral content. Socialising is almost synonymous with social media and knowingly or unknowingly we are engulfed by the data provided by the various social media handles. An average human surfs through a minimum of 20 videos every day. While some are positive, so tend to have a negative impact on society. But concluding in a broad sense, videos have formed an integral part of the data we are consuming every day.” – says Denis Piszczek, the mastermind behind Faktglaublich.
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