It's no secret that Christmas can be expensive which is why, every year, we compare the cost of buying the same festive meal for eight from all the major supermarkets to help you find the cheapest place for your big shop.
The bad news is that the cost of Christmas dinner has substantially risen for 2017. This year, even if you shop at the cheapest supermarket, your Christmas dinner will cost 16% more than it would have in 2016, reveals the Good Housekeeping Institute.
Nine of the 10 supermarkets are more expensive this time around, but the worst contenders are Aldi, Morrisons and Iceland, where prices have all increased by over 13%.
"Prices have been rising across the board over the last year as a direct result of the weakening of sterling following the Brexit vote. Retailers cannot buck the trend without taking an unacceptable hit on profitability.
"You'd expect to see all of them charging more than last year, so it is surprising to see M&S coming out with a lower overall price," says Richard Perks, Director of Retail Research at Mintel.
But the good news is that there are still bargains to be had. Here's where to go for a good deal.
The cheapest basket
The winner – Lidl – costs just £25.53 for a basket complete with turkey, all the trimmings, and pudding too.
Together, Lidl and Aldi are the only two supermarkets where the whole basket costs less than £26, with Aldi's coming in second place with a total basket cost of £25.68. Iceland is in third place with a total of £28.12.
Waitrose is the most expensive supermarket, costing £41.47. Richard Perks says: "The name of the game for the longer term is value for money and that's where the likes of Aldi and Lidl do so well... They offer great value for money and appeal to a very broad range of customers."
It pays to shop around
Every year the GHI looks at the cheapest Christmas dinner items across all the supermarkets. They calculate costs as real shoppers would (such as using full packets) and compare the cost of the same items to show how prices are changing year to year.
This year, you could pick up the complete basket for £23.54 (or £2.94 per head), by visiting six different stores. But even the composite basket is more than 19% more expensive than last year.
Only one item, Christmas pudding, costs less this year. Virtually everything else, from turkey and stuffing to Christmas cake and potatoes, has gone up.
"Bargains are thin on the ground this Christmas, so if you're counting the pennies then your supermarket choice is crucial. Your turkey will usually be your biggest outlay, so if you can find a bargain on your bird – you'll be off to a great start. This year Lidl had the cheapest one – a big part of the reason it won overall.
"Now is not the time for loyalty – as swapping supermarkets is the best way to save," says Good Housekeeping Consumer Director Caroline Bloor.
How the top 10 supermarket baskets compare
- Lidl: £25.53
- Aldi: £25.68
- Iceland: £28.12
- Tesco: £28.48
- Asda: £31.17
- Co-op: £33.48
- Morrisons: £36.23
- Sainsbury's: £36.59
- M&S: £38.43
- Waitrose: £41.47
From Good Housekeeping UK
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