While asking a partner to spend the rest of their life with you can be exciting, it can also be a headache. Many couples spend hours looking through jewelry stores only to come up empty. Sometimes it’s a budget issue, but other times it’s caused by a lack of choices and significant options. New York jeweler Daniel of Fifth avenue has been easing minds by offering a modern approach to diamonds and engagement rings for men and women couples.
PHOTOGRAPHY CREDITS: Photography by Mark Elzey
Daniel Merin, better known as Daniel of Fifth Avenue comes from a long line of family jewelers. With just over 100 years of combined experience in diamond wholesaling, diamond cutting and manufacturing — the Merin’s bloodline dates back to Daniel’s grandfather, Shlomo Merin. Shlomo was a mines worker in Sierra Leone, Africa during the early-twentieth century with Lazare Kaplan International.
Years later, Daniel’s father exited the Israeli army during the 1970’s, he went on to work as a diamond cutter for Kaplan alongside his father, ultimately bringing the family trade back to New York City in the fall of 1981.
Daniel has continued the legacy by operating the Merin’s trade and wholesale business Gem House International — founded in the year 2000. As a supplier to some of the largest entities in the world, such as Lorraine Schwartz — the entire New York Diamond market often visits their 580 FifthAvenue address. Brokering to some of the most notable jewelers, as a result, celebrities such a David Beckham, Beyoncé, Blake Lively and Kim Kardashian have been adorned with diamonds sold by the Fifth Avenue outfit.
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