You've Been Eating Energy Bars Wrong Your Whole Life

Mura Dominko
·2-min read

Did you know there was a "right" way to eat an energy bar? What's worse: 75% of energy bars aren't actually consumed the "right" way. If you'd like to right this wrong, Healthy snack company KIND is willing to pay you $100 for your efforts.

Most of us don't utilize the power of energy bars to their full potential, according to the KIND. These snacks are often eaten as treats in front of our TVs. Given that energy bars are larger in size and higher in calories and carbohydrates, they're best suited to be eaten before undertaking physical activity. (Related: 21 Best Healthy Cooking Hacks of All Time.)

As part of its mission to teach America how to eat energy bars, KIND will write you a $100 check if you pledge to eat an energy bar—any energy bar, be it a KIND bar or a competitor's product—before physical activity.

The first 1,000 people to sign the pledge here will be asked to submit a receipt or photo of an energy bar they have on hand. They'll then receive $100. The company encourages winners to spend the money for fitness-related expenses, but it's a no-questions-asked policy. The pledge opened today at 7 a.m. ET.

As you might have guessed, this campaign coincides with the launch of KIND's latest product, KIND Energy. It's the company's first-ever energy bar meant to be consumed only before physical activity.

There are a lot of subpar energy bars out there, which consist mostly of protein powders, oil blends, artificial sweeteners, and sugar. KIND is looking to reinvent the category with an energy bar that leads with whole grains, protein, and contains 35% less sugar than its leading competitors.

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